Character animation involves bringing photo-realistic or cartoon-style characters, animals and creatures to life by creating the illusion of thought, emotion and personality. These characters are used in many digital products: film, game, TV and more. They are most popular as mascots to represent a company or a brand.
Visual effects (commonly shortened to Visual FX or VFX) involves the integration of live-action footage and computer generated imagery to create stunning visuals which look realistic, but would be dangerous, expensive, impractical, or simply impossible to capture on film. So basically, anything that’s difficult to film, we will use visual effects to achieve it. Such examples will be the use of a green screen, particle simulations and image manipulation.